dress your family in tropicana and exxonmobil.
1 January 2007 | maura dot com | No Comments
this morning one of the nyc municipal stations was running its new year’s eve coverage on loop — no announcers, no musical guests, just sweeping shots of the times square crowd, with the occasional cutaway to throngs of people who only started waving at the camera once it had started to pan away from them. the crowd of people, from afar and in my hung over state, looked like a sea of cardinals fans; red was everywhere, accented by a glittery gold twinkle every six inches or so. the close-ups revealed that this color scheme was, in fact, sponsored by chevrolet and korbel; chevy distributed red foam cat-in-the-hats with its logo embroidered in gold, while korbel gave out those noxious balloon abortions known as thundersticks (no, i will not spell it with an ‘x’), logo down the side, gold-tinted tinsel on top. the red hues were strongest near the square’s center, and from what i saw not one person bothered to turn their hat inside-out, which seemed curious to me. something about ringing in the new year dressed as an ad doesn’t quite sit right, although maybe i’m the one who’s out of step in 2007 DISCOVER CARD [tm].
the one bright side to all of this; no one knew how to use the thundersticks, opting instead to just wave them and marvel at the glitzy flutter occasioned by their tasseled tops.
(also, how ironic/cruel was it to have one of the event’s major sponsors be korbel and another be budweiser, when every announcement of the “biggest party in the world” was followed up by a butnoalcoholisallowedinside disclaimer? perhaps a.-b. was surreptitiously distributing spykes, swearing up and down that they were “just festive nail polish, officers.”)
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